Ashton launched "Paradiso" in 2007, with the brand concept of "Escape to Paradise" meaning to run to a paradise. Upon closer inspection, one will notice that the logo of Paradiso and another brand of Ashton, San Cristobal, are almost identical. In fact, the two are the same brand, but San Cristobal's name was already registered as a Cuban brand a long time ago. Therefore, due to trademark registration issues, it will be called Paradiso in Europe and San Cristobal outside of Europe. Ashton's cigars are all commissioned to other cigar factories for production, and Paradiso is no exception, both rolled at my father's cigar factory in Estel í, Nicaragua.