In 2020, Habanos introduced new packaging for Piada, a more affordable cigar brand under Habanos S.A. with a short cigar filler. The introduction of new packaging for Piada is to enhance the brand image and make Piada look more elegant and modern. The change in brand image is not only in the packaging pictures, but also in the quantity. 25 cigars/box, 12 cigars/box, 5 cigars and 3 cigars per box are available. This move is precisely to meet the diverse needs of the market. This new regular version of the cigar uses Piada's new packaging, available in 12 and 3 packs. At present, there are 5 regular versions of Piada.